{"id":8051,"date":"2024-08-09T23:59:16","date_gmt":"2024-08-09T23:59:16","guid":{"rendered":"https:\/\/zendrop.com\/?p=4146"},"modified":"2025-12-31T17:47:29","modified_gmt":"2025-12-31T17:47:29","slug":"what-is-a-pbs","status":"publish","type":"post","link":"https:\/\/www.zendrop.com\/blog\/what-is-a-pbs\/","title":{"rendered":"Why a Prebuilt Shopify Store Is Your Fast Track to Online Selling"},"content":{"rendered":"<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e50815fb-b441-4d07-b48d-7400c91a88f7\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p><span style=\"font-weight: 400;\">If you\u2019re new to the ecommerce or dropshipping world, then you need to know that one of the fastest ways to get your first sale is with a prebuilt store. After all, designing and building your own Shopify store without a design or development background isn\u2019t just difficult\u2014 it\u2019s a massive time sink. And in the fast-paced world of e-commerce, time is money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For entrepreneurs eager to dive into the digital marketplace, a prebuilt Shopify store offers a rapid, efficient solution\u2014 but you have to be careful. There are tons of services online that offer high quality prebuilt stores that end up being low quality junk. In this guide, we&#8217;ll explore how these ready-made stores can help you start selling online in no time\u2014 perfect for anyone looking to make their mark in the digital marketplace without the technical headaches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, let\u2019s get into it and find out why a prebuilt Shopify store might just be the fast track you need!<\/span><\/p>\n<h2><b>What Is a Prebuilt Store, and Why Do You Need One?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A prebuilt Shopify store is exactly that: a ready-to-use Shopify store that lets you skip the tedious process of building on yourself. This approach helps bridge the gap between the simplicity of a template and the customization of a from-scratch build, offering a balanced solution for various business needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These stores will often come with a professionally designed theme. These themes are not only visually appealing but are also built to enhance user experience. They are optimized for speed, mobile responsiveness, and are SEO-friendly to help new store owners hit the ground running with a professional online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing to keep in mind, however, is that though many store builders will claim they have a professionally designed theme, the actual theme might not be the case. It\u2019s important to look at reviews and vet the store build you\u2019re using before purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, these stores may also come with Pre-Installed Essential Apps and Plugins. Prebuilt stores come equipped with a carefully selected suite of apps and plugins that enhance functionality. This includes tools for advanced analytics, inventory management, customer relationship management (CRM), and automated marketing campaigns, all integrated to work seamlessly from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To simplify the setup process, these stores can include a demo catalog with pre-configured products. This feature is particularly useful for visualizing the layout and for training purposes. Users can easily modify, add, or delete products to tailor the catalog to their specific business model.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the basic structure is predefined, elements like the color scheme, font choices, header layouts, and banner images can be customized. This allows each business to infuse its brand identity without the need for extensive coding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prebuilt stores support a wide range of payment gateways and shipping options, facilitating a global reach. They often include features for automatic tax calculations, multilingual support, and currency conversions to cater to an international audience.<\/span><\/p>\n<p><a href=\"https:\/\/app.zendrop.com\/my-stores\/connect-shopify\" rel=\"noopener\"><span style=\"font-weight: 400;\">Looking for a high quality, trusted custom built store? Check out Zendrop\u2019s Free Custom Store Builder<\/span><\/a><\/p>\n<h3><b>Who Exactly Is This For?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The flexibility and readiness of prebuilt Shopify stores make them an excellent choice for a wide array of users:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>New Entrepreneurs<\/b><span style=\"font-weight: 400;\">: These individuals benefit from the quick setup and reduced technical demand, allowing them to focus more on business strategy, product sourcing, and learning the ropes of e-commerce without being bogged down by the complexities of website development.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Testers and Innovators<\/b><span style=\"font-weight: 400;\">: Entrepreneurs who operate in fast-moving sectors or who frequently test new product ideas will find these setups ideal. The agility of a prebuilt store allows for quick market entry, which is crucial for capitalizing on trends and consumer insights.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-commerce Educators and Coaches<\/b><span style=\"font-weight: 400;\">: Professionals who teach e-commerce strategies can use prebuilt stores as practical training tools for their students, showcasing real-world applications of e-commerce theories and practices.<\/span><\/li>\n<\/ul>\n<h2><b>Advantages of Prebuilt Shopify Stores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Prebuilt Shopify stores offer several compelling benefits that can accelerate the launch and early growth phase of an e-commerce business. This section explores these advantages in depth, demonstrating how they can streamline operations, reduce initial costs, and enhance user experience.<\/span><\/p>\n<h3><b>Speed of Setup<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most significant advantage of prebuilt Shopify stores is their quick setup time. Traditional e-commerce platforms often require weeks or months of development, but prebuilt stores can be ready to go live in a matter of days or even hours.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instant Market Entry<\/b><span style=\"font-weight: 400;\">: As a new seller, you can easily test new products with a rapid turnaround time, allowing you to take advantage of trends, faster. On top of that, you can test new products while still on your Shopify trial, allowing you to quickly make a return on your investment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Streamlined Process<\/b><span style=\"font-weight: 400;\">: With major elements like web design, basic SEO setup, and initial product listings already in place, new owners can focus on refining their business model and marketing strategies. The hardest part of dropshipping is the marketing, but the store design process can take much longer.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Cost-Effectiveness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Starting an e-commerce business typically involves substantial upfront investment in web development and design. Prebuilt Shopify stores eliminate much of these initial costs, making them an attractive option for startups and small businesses.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced Development Costs<\/b><span style=\"font-weight: 400;\">: Save on the expenses associated with hiring designers and developers to build a store from scratch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lower Risk<\/b><span style=\"font-weight: 400;\">: The lower financial barrier to entry makes it easier for entrepreneurs to venture into e-commerce without the burden of significant debt or investment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget Allocation<\/b><span style=\"font-weight: 400;\">: Savings on setup can be redirected towards inventory, marketing, or other operational needs, optimizing cash flow in critical early stages.<\/span><\/li>\n<\/ul>\n<h3><b>Ease of Use<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify\u2019s platform is renowned for its user-friendly interface, and prebuilt stores leverage this strength to provide an even smoother experience for new store owners.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intuitive Dashboard<\/b><span style=\"font-weight: 400;\">: Manage sales, inventory, customers, and analytics from a single, centralized dashboard that is easy to navigate, even for beginners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No Technical Skills Required<\/b><span style=\"font-weight: 400;\">: Users don\u2019t need to know coding or web design to launch or manage their store, making this an accessible option for all skill levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ongoing Support<\/b><span style=\"font-weight: 400;\">: Shopify provides comprehensive support and a wealth of resources, including tutorials, forums, and customer service, which can be invaluable for new e-commerce business owners.<\/span><\/li>\n<\/ul>\n<h3><b>Marketing and SEO Readiness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prebuilt stores are optimized for search engines and equipped with marketing tools that help new businesses hit the ground running.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Foundations<\/b><span style=\"font-weight: 400;\">: Basic SEO practices are built into the design, such as optimized headings, meta tags, and URLs, which help improve the store\u2019s visibility in search engine results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Tools Integration<\/b><span style=\"font-weight: 400;\">: Features like email marketing automation, social media integration, and targeted ad capabilities are often pre-configured, allowing store owners to start their marketing campaigns immediately.<\/span><\/li>\n<\/ul>\n<h3><b>Professional Design and Aesthetics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First impressions are vital in e-commerce. Prebuilt Shopify stores are designed by professionals to be visually appealing and functionally effective, ensuring a great user experience right out of the gate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contemporary Designs<\/b><span style=\"font-weight: 400;\">: Themes are modern and responsive, designed to look good and perform well on both desktop and mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand Integration<\/b><span style=\"font-weight: 400;\">: While the basic design is pre-set, there\u2019s ample room for customization, allowing businesses to infuse their unique brand identity through logos, color schemes, and typography.<\/span><\/li>\n<\/ul>\n<h2><b>Practical Steps for Dropshipping<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Entering the dropshipping market can be seamless with prebuilt Shopify stores.\u00a0<\/span><\/p>\n<h3><b>Choosing the Right Products to Dropship<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Selecting the right products is crucial in dropshipping. Here&#8217;s how you can use your prebuilt Shopify store to identify and sell products that have the potential to be profitable:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Research<\/b><span style=\"font-weight: 400;\">: Utilize tools integrated within Shopify to analyze trends and consumer behaviors. Focus on niches that match your brand\u2019s identity and have a proven demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supplier Collaboration<\/b><span style=\"font-weight: 400;\">: Leverage the relationships with suppliers that may already be part of the prebuilt store\u2019s setup. Ensure they are reliable and can provide products of consistent quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product Testing<\/b><span style=\"font-weight: 400;\">: Use the flexibility of your Shopify store to test different products without significant inventory risks. Monitor sales and customer feedback to refine your product offerings.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read More: <\/span><a href=\"https:\/\/www.zendrop.com\/blog\/how-to-find-the-best-dropshipping-products-in-2024\/\"><span style=\"font-weight: 400;\">Comprehensive Guide to Product Selection<\/span><\/a><\/p>\n<h3><b>Optimizing Product Pages for Conversion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once the right products are selected, the next step is to optimize your product pages to convert visitors into buyers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Quality Images and Descriptions<\/b><span style=\"font-weight: 400;\">: Ensure that each product page features high-resolution images and detailed, persuasive descriptions. These should highlight the benefits and features of the product, appealing directly to your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Optimization<\/b><span style=\"font-weight: 400;\">: Utilize SEO best practices to enhance product page visibility on search engines. Use relevant keywords in your product titles, descriptions, and meta tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear Call-to-Action (CTA)<\/b><span style=\"font-weight: 400;\">: Each product page should have a clear, compelling call to action that encourages visitors to make a purchase. Make sure the checkout process is simple and straightforward.<\/span><\/li>\n<\/ul>\n<h3><b>Streamlining the Order Fulfillment Process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Efficient order processing and fulfillment are key to customer satisfaction in dropshipping. Here\u2019s how you can streamline these processes using your Shopify store:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated Order Routing<\/b><span style=\"font-weight: 400;\">: Set up automatic routing of customer orders to your dropshipping suppliers. This ensures that orders are processed and shipped as quickly as possible without manual intervention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Real-Time Inventory Management<\/b><span style=\"font-weight: 400;\">: Maintain accurate stock levels by integrating real-time inventory updates from your suppliers. This prevents the sale of out-of-stock items and helps manage customer expectations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tracking and Customer Updates<\/b><span style=\"font-weight: 400;\">: Keep your customers informed with automatic updates on the status of their orders, including tracking information once items are shipped.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using Zendrop to fulfill orders can basically eliminate this step for you since Zendrop will take care of the entire fulfillment process. As soon as your customer purchases a product, Zendrop will handle the delivery so that the item arrives at your customers\u2019 homes without you ever lifting a finger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zendrop will also take care of customer returns and any delivery issues for you. This helps increase customer loyalty and repeat sales down the line.<\/span><\/p>\n<p><a href=\"https:\/\/account.zendrop.com\/register\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try Zendrop Plus For Free<\/span><\/a><\/p>\n<h2><b>Common Questions and Myths<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Navigating the world of dropshipping can be daunting, especially for new entrants. In this section, we address some common questions and debunk myths to clarify what dropshipping really involves and how to succeed in it using a prebuilt Shopify store.<\/span><\/p>\n<h3><b>Is Dropshipping Hard?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most frequent questions about dropshipping is about its difficulty level. Here\u2019s a straightforward breakdown:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Sourcing Products<\/b><span style=\"font-weight: 400;\">: A common misconception that new sellers need to find a private agent or the perfect supplier. This is false. The most important thing for a new seller is attracting customers. Not only is Zendrop the most trusted supplier partner for fulfillment, but Zendrop Plus also provides courses and coaching so you can get sales.<\/span><\/li>\n<li aria-level=\"1\"><b>Complexity<\/b><span style=\"font-weight: 400;\">: Dropshipping can seem complex due to logistics like handling supplier relations and customer service without holding inventory. However, with a prebuilt Shopify store, much of the complexity is reduced as many operational aspects are streamlined or automated.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Learning Curve<\/b><span style=\"font-weight: 400;\">: Like any business model, dropshipping has a learning curve, particularly around selecting the right products and marketing to customers. However, Zendrop provides proven tools and resources to help increase your chance of sales by 4x, making this process much easier for new sellers<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/account.zendrop.com\/register\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try Zendrop Plus For Free<\/span><\/a><\/p>\n<h3><b>Do You Need to Buy Products for Dropshipping?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A common misconception is that dropshippers need to purchase inventory upfront. Here\u2019s the truth:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No Inventory Needed<\/b><span style=\"font-weight: 400;\">: The core advantage of dropshipping is that you don\u2019t need to buy or store inventory. Instead, you only purchase the product from a supplier when a customer places an order.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct Shipping<\/b><span style=\"font-weight: 400;\">: The supplier handles shipping directly to the customer, which means you don\u2019t deal with physical products, reducing operational costs and risks.<\/span><\/li>\n<\/ul>\n<h3><b>Becoming a Successful Dropshipper<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Success in dropshipping isn\u2019t guaranteed but can be significantly enhanced by following best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose the Right Niche<\/b><span style=\"font-weight: 400;\">: Success often depends on choosing a niche with sufficient demand but not oversaturated with competition. Researching and understanding your target market is crucial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reliable Suppliers<\/b><span style=\"font-weight: 400;\">: Partnering with reliable suppliers who can provide quality products and fulfill orders promptly is vital. This relationship impacts your brand\u2019s reputation directly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize Your Store<\/b><span style=\"font-weight: 400;\">: Continuously optimize your store\u2019s design, product pages, and customer journey to improve conversion rates and customer experience.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/account.zendrop.com\/register\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try Zendrop Plus For Free<\/span><\/a><\/p>\n<h3><b>Managing Customer Service and Returns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Excellent customer service is vital in retaining customers and fostering a positive brand image:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear Communication<\/b><span style=\"font-weight: 400;\">: Establish clear, straightforward communication channels for customer inquiries and support. Being responsive and helpful can convert a dissatisfied customer into a loyal one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Handle Returns Gracefully<\/b><span style=\"font-weight: 400;\">: Have a clear and fair returns policy that is easy for customers to understand and execute. Handling returns smoothly can increase trust and customer satisfaction.<\/span><\/li>\n<\/ul>\n<h3><b>Everything You Need to Succeed With Dropshipping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Zendrop Plus gives users access to live coaching, comprehensive courses, and other tools and resources proven to help increase your chance of sales by 4x.<\/span><\/p>\n<p><a href=\"https:\/\/account.zendrop.com\/register\" rel=\"noopener\"><span style=\"font-weight: 400;\">Try Zendrop Plus For Free<\/span><\/a><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing a prebuilt Shopify store can be a game-changer for anyone looking to enter the e-commerce space swiftly and efficiently. These stores eliminate much of the complexity and time associated with setting up a new online business, allowing you to focus more on what really matters\u2014growing your sales and building your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the streamlined setup process and cost savings to the ease of use and built-in marketing tools, prebuilt Shopify stores offer a robust foundation for your e-commerce journey. By leveraging the advanced features and customization options available, you can create a store that not only meets your business needs but also resonates with your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the key to sustained success in e-commerce lies not just in a good beginning but in ongoing effort and adaptation. Regularly engaging with new learning resources, analyzing performance data, and staying attuned to customer needs and industry trends are crucial. By doing so, you ensure that your business remains competitive and continues to grow in an ever-evolving digital marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready to take the leap into e-commerce with a Shopify prebuilt store? Start today by getting a free custom-built store from Zendrop, your most trusted ecommerce partner.<\/span><\/p>\n<p><a href=\"https:\/\/app.zendrop.com\/my-stores\/connect-shopify\" rel=\"noopener\"><span style=\"font-weight: 400;\">Claim Your Free Store Today<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re new to the ecommerce or dropshipping world, then you need to know that one of the fastest ways to get your first sale is with a prebuilt store. After all, designing and building your own Shopify store without a design or development background isn\u2019t just difficult\u2014 it\u2019s a massive time sink. And in [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-8051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/posts\/8051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/comments?post=8051"}],"version-history":[{"count":0,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/posts\/8051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/media?parent=8051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/categories?post=8051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zendrop.com\/wp-json\/wp\/v2\/tags?post=8051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}